How to Create Emotional Messaging That Resonates [PODCAST]

How to Create Emotional Messaging That Resonates [PODCAST] You’ve probably read uninspiring, forgettable content. Having emotional messaging helps you connect with prospects, creating trust and relationships that can lead to sales. Today we’re chatting with Emma Tupa. Emma is the product marketing specialist at and is an expert on conversion copywriting. She uses just the right messaging to help clients find solutions to their problems and to make ’s content memorable and trustworthy. If you want to know how to create emotional messaging to stand out, build relationships and sell more, you won’t want to miss out on today’s show! Emma’s background and how she ended up being the product marketing specialist at , as well as what Emma does on the product marketing team. Emma’s definition of product marketing and how it helps create relationships that can lead to sales. Why it’s important to include emotion in the copy that you write and how to figure out which types of emotional messaging would best resonate with your clients. Emma’s thoughts on finding a good message when you have a diverse clientele, as well as why it’s important to have an idea customer in mind. How to tell whether your messaging is effective and actually working to help you build relationships and create conversions. Some easy ways to jump-start adding some emotional messaging into your copy. Incorporating humor into your copy: How to do it with GIFs, hashtags, and more. What Emma recommends for someone hoping to improve their writing. Links: Emma Tupa PopKey Copy Hackers If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Emma: â€Å"We are writing for an actual person. We aren’t writing for ourselves or for a robot. We need to be able to relate.† â€Å"It’s all about the research and putting yourself in your ideal customer’s shoes. â€Å"You can’t write for everyone when you try to satisfy too many people, you’re really satisfying no one.†

Decker Surname Origin and Family History

Decker Surname Origin and Family History The  Decker surname most commonly originated as an occupational surname for a roofer or thatcher, derived from the Old High German word decker, meaning one who covered roofs with tile, straw or slate. The meaning of the word expanded during the Middle Ages to encompass carpenters and other craftsman and was used to refer to one who built or laid the decks of vessels.  The popular Dutch surname Dekker has the same meaning, derived from the Middle Dutch  deck(e)re, from  decken, meaning to cover. The Decker surname may also derive from the German decher, meaning the quantity of ten; this may also have been a name given to the tenth child. Alternate Surname Spellings: DEKER, DECKER, DECHER, DECKARD, DECHARD, DEKKER, DEKKES, DEKK, DECK, DECKERT Surname Origin: German, Dutch Where in the World Is the Decker Surname Found? According to World Names PublicProfiler, the Decker surname is the most commonly found, based on percentage of population, in Newfoundland and Labrador, Canada. It is also a very popular surname in the countries of Luxembourg and Germany. The Forbears surname distribution map for 2014 identifies the Decker surname as being very popular in Sierra Leone, based on frequency distribution. Famous People With the Decker Surname Jessie James Decker -  American country pop singer-songwriter and reality T.V. personalityEric Decker - American National League Football wide receiverDesmond Dekker - Jamaican  singer-songwriter and musicianThomas Dekker -  English  dramatist and pamphlet writer Genealogy Resources for the Surname DECKER Decker Family Genealogy Forum - Search this popular genealogy forum for the Decker surname to find others who might be researching your ancestors, or post your own Decker surname query.FamilySearch - DECKER Genealogy - Explore over 1.3 million results, including digitized records, database entries, and online family trees for the Decker surname and its variations on the FREE FamilySearch website, courtesy of the Church of Jesus Christ of Latter-day Saints.GeneaNet - Decker Records - GeneaNet includes archival records, family trees, and other resources for individuals with the Decker surname, with a concentration on records and families from France and other European countries.Ancestry.com: Decker  Surname - Explore over 2.4  million digitized records and database entries, including census records, passenger lists, military records, land deeds, probates, wills and other records for the Decker surname on the subscription-based website, Ancestry.com Resources and Further Reading Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Case study and Virtual Negotiation between Law Firms for solving the Essay

Case study and Virtual Negotiation between Law Firms for solving the issues - Essay Example This suggests that the Mary was not technically an employee of the charity as she was responsible for the payment of her national insurance and income tax. It is also however, important to note that just paying the national insurance and income tax by the employee does not automatically term the employee as the self employed. This also depends upon who decides the work and what are the terms and conditions of the contract and some other factors.2 One of the key contractual issues arising out of this case therefore would be to make a decision on determining the employment of the employee and her contractual relationship with the employer. This is probably the key element in the case. Length of the Contract and legal status of employment Document D01 outlines that the contract for employment was from September to July which totals to one year of services with the current employer i.e. You Can. According to document D08B, Mary has in fact accepted the offer to renew her contract and as such both the employer and the employee are in contractual agreement to honor each other’s commitment. ... conditions mentioned in document D1 therefore You Can may significant legal challenge in this regard. As such, You Can made an offer to renew the contract of Mary which was duly accepted and therefore is binding on You Can to honor different conditions and obligations stipulated in the contract. You Can also failed to properly terminate the contract despite the fact that a Marry clearly indicated her intentions to take a break from teaching during the session. This should therefore be viewed from the perspective of forming a contract between two parties and legal obligations arising under the contract. There are different conditions under which the overall status of the employment of a person is decided as to whether a person is a self employed or an employee. Most importantly, it is critical to assess as to who directs the work under the circumstances and how the employee is paid. It is important to note that You Can actually directs the work however, Mary is not paid regularly as s he is only contracted to do a part time job of once a week. Accordingly, first condition may entitle Mary as a employee of the charity however, since she is not paid regularly therefore she may not claim that she is an employees. It is also important to note that rights given to en employee under the contract are always in addition of the rights given under the law of the land. As such rights such as paid holidays etc should also be given to the employees and employers are obliged to complete this condition. However, it is important to note that contract in DO1 clearly outlines that Mary may not be entitled to some entitlements under the contract which may be in direct conflict with

Data Communication Using the Top-Down Approach Essay - 2

Data Communication Using the Top-Down Approach - Essay Example According to Hicks (2004), this the top down emphasizes on planning as well as a total understanding of the system and in this case coding does not begin until a sufficient level of detail has been attained. This design was promoted by Harlan Mils who was an IBM researcher and Niklaus Wirth in the 1970s. Â  Equity first a mortgage brokerage company located in New England has a centralized operations center. This center which is located in Exeter, New Hampshire, is the center of all operations and it, therefore, controls all the operations of the other ten branches in Maine and Massachusetts. It is also the administrative center as it hosts departments such as accounting, human resources, executive management, and support staff. The operations center maintains a central database used to store customer information, such as loan applications, credit check information, and approval status. This fulfills the first requirement that the top-down model needs to have a central office that manages all the operations. Â  Computer networking using the top-down approach focuses on new short interlude and eventual ‘putting it all together’ that follows the coverage of the network, data link layers, transport awe well as application (Hicks 2004). Each office at Equity first is now self-reliant as they do not rely on the main office to ensure maintenance as well as effective communication. It is also responsible for the decrease in errors when it comes to operations hence no delays or breaks downs in communication takes place because each operation takes place separately. It is also quite easy to maintain because the errors are few and are easy to identify and correct.

Aussie stereotypes Essay Example for Free

Aussie stereotypes Essay Around the world, people are raised not to stereotype others. However, they often define their own cultural identity by stereotyping themselves. Not only do the stereotypes provide the model that individuals seek to match, they also provide a sense of commonality that makes people feel that they are part of a community. For example, the Chinese have been described as: â€Å"Peaceful, hardworking and easily content. They respect elders, love children and are patient with their fellows. Chinese in general are reserve and humble. They believe in harmony and never look for confrontation. † It is not only the Chinese that like to self-stereotype. The Italians self-stereotype themselves as having great style, the French as having elegance, the Japanese as being hard workers, and the Spanish as being lovers of life. The stereotypes are picked up by outsiders and in turn multiplied, particularly in travel guides where travellers are eager to know something about the kind of culture they are about to visit. In Australia, there are some individuals who can appreciate the benefits of a cultural identity and who have created stereotypes to own that identity. One such Australian is Peter Cosgrove, ex-Chief of the Army. According to Cosgrove, Without doubt the best quality we observe across the entire Australian community is a natural willingness to pitch in and have a go, to help others. We see it of course whenever there is an emergency or a worthy cause. We see it in every community volunteer organisation from the lifesavers to the bushfire brigades through to the thousands of youth and mature age sporting clubs and those great international service organisations like Rotary and many others. We see it in our professional bodies such as the police, fire and ambulance services and of course in the defence force. It is a generosity of spirit and a selflessness that is perhaps our most precious heritage to hand on to younger and newer Australians a nation of people who care for and look out for each other. It is impossible to confirm the accuracy of Cosgroves stereotype. Certainly not all Australians volunteer to fight fires, guard beaches, join the army, work in a Salvation Army store, or pick up rubbish. However, even though a stereotype may not be true in practice, it may be true in myth and for this reason belief in the stereotype is a fact in itself. Also, when evoked in certain circumstances, the stereotype can become a self-fulfilling prophecy. Individuals who believe it may conform to the positive social identity that the stereotype encourages. A myth of behaviour can then become a fact of behaviour. In other words, the stereotype becomes a guide about how to act and adjusts people in the process. Because individuals often act in conformity with stereotypes, advertisers often define stereotypes in the hope that the target audience will conform to them. For example, the lamb industry has often promoted the stereotype that there is something very Australian about eating lamb, (sheep are actually eaten all over the world. ) The campaign has been picked up by other businesses, such as McDonalds, which has also exploited the stereotype that as well as eating lamb, Australians put beetroot on hamburgers. For McDonalds, the stereotypes help build a localised rapport that makes the fast food chain appear less generic. Vegemite is another product that is stereotyped as something that true Australians consume. Compared to lamb, it is perhaps a better product to create the Australian stereotype because it is a uniquely Australian product (made from beer yeast) and most people from other countries can’t stand it.

Inside the Cuckoos Nest Essay -- Film

One Flew Over the Cuckoo’s Nest is a film directed by Czech Milos Forman in 1975. Using potent elements of fiction--characters, conflict, and symbolism--Forman illustrates the counterculture of the 1960’s. This film depicts American society as an insane asylum that demands conformity from its citizens. The film begins with a conniving convict being assigned to the asylum. R. P. McMurphy is sent to the asylum to be evaluated by the doctors and to determine whether or not he is mentally ill. He is unaware that he will be supervised by an emasculating woman named Nurse Mildred Ratched who watches the patients’ every motion from her nurse’s station. R.P. McMurphy is a lively, rebellious, and rational patient that has recently been escorted into the insane asylum. Once in the bin, Randle becomes the self-proclaimed champion of the rights of the other ward patients, his adversary being Nurse Ratched (New York Times). He scrutinizes the asylum and the patients deciding that he needs to lighten the atmosphere. According to Filmsite, Movie Review McMurphy encourages the patients to participate in activities that will heighten their spirits and change their monotonous routines. McMurphy decides to challenge Nurse Ratched when he notices that the patients of the ward are overly organized and controlled through a rigid set of authoritarian rules and regulations that McMurphy questions: â€Å"God Almighty, she’s got you guys comin’ or goin’. What do you think she is, some kind of champ or somethin’?†--- â€Å"I bet in one week, I can put a bug so far up her ass, she don’t know whether to sâ€⠀t or wind her wrist watch† (OFOTCN). Entertainment Weekly implies that McMurphy is unwilling to surrender to Nurse Ratched’s belittling power and rebels against corr... ...ok place in America all have one thing in common with the film: they are filled with people who have had enough and had a leader willing to take leadership towards making that change. McMurphy represents that leader as his sacrifice made way for the others to find freedom. Works Cited Canby, Vincent. "nytimes.com." The New York Times. 20 November 1975. The New York Times Company. 5 April 2012. â€Å"Filmsite Movie Review: â€Å"One Flew Over the Cuckoo’s Nest.†. Filmsite.org. American Movie Classics Company. 2012. Web 12 March 2012. Movie Reviews: â€Å"One Flew Over the Cuckoo’s Nest.† Rogerebert.com. Chicago Sun-Times Media Company. Web 3 April 2012. Nashawaty, Chris. â€Å"Cuckoo’s Nest Turns 35.† Entertainment Weekly 1120/1121 (2010): 128. MAS Ultra School Edition. Web. 5 Apr. 2012 One Flew Over the Cuckoo’s Nest. Dir. Milos Forman. Warner Brothers, 1975 Film.

Dependency Theory Essay

Modernization theory is a theory used to explain the process of Modernization within societies. The theory looks at the internal factors of a country while assuming that with assistance â€Å"traditional countries can be brought to development in the same manner more developed countries have. This theory of modernization however failed because it can be argued that it was too Eurocentric in its methodologies. That is to say its centered focus was on Europe or European peoples. The theory never considered the Caribbean region or other third world when explaining its concepts. This resulted in a paradigm shift from Modernization to Dependency. The Dependency theory was established to provide the scholarly community with a different way of understanding the circumstances of the non-industrial countries of the world. According to Osvaldo Sunkel, dependency theory can be sociologically defined as an explanation of the economic development of a state in terms of the external influences, political, economic and cultural on national development policies. Therefore this essay would take seek to explain the advantages and limitations of the central new insight that is provided about development by the Dependency theory. One advantage of the Dependency theory is that the theory arose around 1960 as a reaction to some earlier theories of development which held that all societies progress through similar stages of development, that today’s underdeveloped areas are thus in a similar situation to that of today’s developed areas at some time in the past, and that therefore the task in helping the underdeveloped areas out of poverty is to accelerate them along this supposed common path of development, by various means such as investment, technology transfers, and closer integration into the world market. Dependency theory rejected this view, arguing that underdeveloped countries are not merely primitive versions of developed countries, but have unique features and structures of their own; and, importantly, are in the situation of being the weaker members in a world market economy, whereas the developed nations were never in an analogous position; they never had to exist in relation to a bloc of more powerful countries than themselves. Dependency theorists argued, in opposition to free market economists, that underdeveloped countries needed to reduce their connectedness with the world market so that they can pursue a path more in keeping with their own needs, less dictated by external pressures. Prebisch, an Argentine economist at the United Nations Commission for Latin America (UNCLA), went on to conclude that the underdeveloped nations must employ some degree of protectionism in trade if they were to enter a self-sustaining development path. Another advantage the Dependency theory provided about development is that it explains the reasons why the lesser developed countries are the way they are. The lack of development within the third world rest within the first world. Advocates of the Dependency theory agree that only substantial reform of the world capitalist system and a distribution of assets will free third world countries from poverty cycles and enable development to occur. Measures that the third countries could take would include the elimination of world debt and the introduction of global taxes such as the Tobin Tax. This tax on foreign exchange transactions, named after its proponent, the American Economist, James Tobin, would generate large revenues that could be used to pay off debt or fund development projects. Also these third world countries could try to eliminate themselves from world debt by trying to stop depending on the financial institutions for loans. These third world countries believe that they are benefiting the country by taking loans from these institutions to support themselves economically. However, what these third world countries don’t realise is that these institutions are developed to make them take loans and go into more debt where they would have no other alternative but to depend on the first world for assistance, thus, leading to dependency and by extension further underdevelopment. For instance, Dominant first world countries have such a technological and industrial advantage that they can ensure the global economic system works in their own self-interest. Organisations such as the World Bank, the IMF and the WTO have agendas that benefit the firms, and consumers of primarily the first world. Freeing up world trade, one of the main aims of the WTO, benefits the wealthy nations that are most involved in world trade. Creating a level playing field for all countries assumes that all countries have the necessary equipment to be able to play. For the world’s poor this is often not the case. The third-world debt crisis of the 1980s and continued stagnation in Africa and Latin America in the 1990s caused some doubt as to the feasibility or desirability of â€Å"dependent development†. Vernengo (2004) has suggested that the sine qua non of the dependency relationship is not the difference in technological sophistication, as traditional dependency theorists believe, but rather the difference in financial strength between core and peripheral countries – particularly the inability of peripheral countries to borrow in their own currency. He believes that the hegemonic position of the United States is very strong because of the importance of its financial markets and because it controls the international reserve currency – the US dollar. He believes that the end of the Bretton Woods international financial agreements in the early 1970s considerably strengthened the United States’ position because it removed some constraints on their financial actions. Although there are various advantages of the new central insight that is provided for the explanation of development, there are also some limitations. One of these limitations is that, the Dependency theory is a way of explaining economic underdevelopment outside of such industrially advanced parts of the world as North America and Europe. According to dependency theory, the politico-economic advantages of more technologically advanced countries are based on the disadvantages to countries that are and remain less developed. Critics of the theory claim that such an outlook is fatalistic, historically inaccurate, and simplistic. For example, parts of Africa, Asia, and South America are considered disadvantaged and underdeveloped. Yet all three areas previously were the locations of ancient civilizations of great cultural, economic, philosophical, political and social achievements. Dependency theory doesn’t come up with convincing arguments to account for how these areas fell by the wayside, and why areas in Europe and North America took the lead. The Dependency theory explains how the countries are the way they are but they did not explain why and how they got that way. The theory just labelled these three countries as less developed because of their relationship with the more developed countries, it did not explain why is it that Europe and North America was able to develop and why is it Africa, Asia and South America wasn’t able to develop and how they lost their cultural, economic, philosophical, political and social achievements while North America was able to keep theirs and be considered first world countries. Another disadvantage of the Dependency theory is that doesn’t have all of its convincing points in order to relate to the theory’s implied invulnerability of development and simultaneous vulnerability of underdevelopment. In other words, it emphasizes the importance of external forces on underdeveloped countries and minimizes the role of internal motivations within those very same countries. In most instances it is because of these third world countries internal forces they are underdeveloped. The reason for this because of the country’s small size it causes them to be vulnerable towards the first world dependence. Along with this, it can also be seen that most third world countries contain a high level of corruption which causes them to be in the situation that they are presently in. Advanced democracies like the UK, USA, Canada and Australia have virile electorates, media and criminal justice systems to combat corruption. But Third World political and civil institutions are weaker, and in effect license corruption with impunity, thus allowing corruption within these countries to become effortlessly available. Along with this the Dependency theory likewise locks countries into a hierarchy of world leaders in which once an underdeveloped country, always an underdeveloped country. And the previous faults quickly become glaring when the dependency theorist tries to account for politico-economic changes within the Russian Federation, certain Middle Eastern countries, India, and China, to name a few. In the final analysis, it can be seen that there was a paradigm shift from the Modernisation theory to the Dependency theory in explaining development. The Development theory provided the scholarly community with a different way of understanding the circumstances of the non-industrial countries of the world. Dependency Theory is in large part a theory of development in the third world, it seek to provide explanations for third world development and explanations that the Modernisation theory failed to give. Like any other theory, the Dependency theory has its advantages and limitations. One of its strengths is its recognition that from the beginning, capitalism developed as a multinational system. Dependency Theory therefore spends its time on the question, â€Å"how can we have a development in the periphery that more resembles that at the core?† Or a more charitable account, if the core-periphery link is broken, can we have development in the periphery that has some or all of the elements that we identified as desirable in the core? BIBLIOGRAPHY Amin, S. â€Å"Accumulation and Development: a Theoretical Model† Review of African Political Economy HC501 R46. Gunder Frank, A. Capitalism and Underdevelopment in Latin America. HC165 F828 C1 1969. The Latin American Periphery in the Global System of Capitalism†, 1981, UNCLA Review Prebisch, R. Change and Development. 1976 t. HC125 P922 C4. R. H. Chilcote Development Theory and Practice: Latin American Perspectives, Lanham, Rowman and Littlefield, 2003 Sunkel O. (1966), ‘The Structural Background of Development Problems in Latin America’ Weltwirtschaftliches. Vernengo M. â€Å"Technology, Finance and Dependency: Latin American Radical Political Economy in Retrospect†, Working Paper No: 2004-06, University of Utah Dept. of Economics, 2004, p 5; retrieved July 2009.